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This streetwear brand, founded by Julian “Juju” Alvarez in 2022, was created as a challenge to everyone who wears it. Our goal is to spread positivity through each piece of clothing while inspiring you to luv others over and above. At MORE LUV, we believe that everyone deserves to feel just that, which is why we actively engage with the community to build lasting relationships that aim to uplift and encourage our peers. It is evident that we are living in a time of division, so we are eager to spread this countercultural mentality to all of our brothers and sisters. Our desire is to unite people from all walks of life with our clothes and the principles it is founded upon.
MORE LUV is a calling to spread luv that exceeds expectations, thus inspiring others to do the same. Ultimately, our mission is based upon God’s great luv for us which compels us to show that same love to society.
“We luv because He first luved us”
1 John 4:19.
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